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Legal Marketing Specialist (English & Chinese)

  • Image for Employer
    McHale Muldoon Solicitors
  • Image for Job Ref
    Ref: #JOB-2407030
  • Image for Location
    Denshaw House, 121 Lower Baggot Street, Dublin 2, D02 FD45
  • Image Position
    No of positions: 1
  • Image Part Time
    Paid Position
  • Image Hours per week
    39 hours per week
  • Image for Euro
    38000.00 Euro Annually
  • Image for Published
    Published On: 13 Aug 2025
  • Image for Closing
    Closing On: 10 Sep 2025

In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit. Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy. 


McHale Muldoon Solicitors is looking for a highly skilled and experienced Legal Marketing Specialist (English & Chinese) to develop and implement targeted legal marketing strategies for both English-speaking and Chinese-speaking client sectors. This role will play a key part in promoting the firm’s legal services, enhancing its brand reputation, and driving business development in Ireland and the wider Asian market.

Key Responsibilities
English-Speaking Client Sector
•	Develop, manage, and deliver marketing campaigns for McHale Muldoon Solicitors’ core legal services, targeting Irish and other English-speaking markets.
•	Produce high-quality English-language content — including legal articles, case studies, client guides, press releases, and website updates — that reinforces the McHale Muldoon Solicitors brand.
•	Manage and grow the firm’s English-language social media presence (LinkedIn, Twitter/X, Facebook, Instagram), ensuring all posts reflect the brand’s tone, professionalism, and values.
•	Implement SEO strategies and run paid campaigns via LinkedIn Ads, Google Ads, and other digital channels to enhance brand visibility.
•	Coordinate and promote branded legal events, webinars, and seminars for English-speaking corporate and private clients.
•	Ensure all English-language marketing activities comply with Irish legal advertising regulations, GDPR, and McHale Muldoon Solicitors’ brand guidelines.
Chinese-Speaking Client Sector
•	Lead the development of Mandarin Chinese marketing content for Chinese social media platforms (WeChat, Weibo, Douyin) to promote McHale Muldoon Solicitors’ services in the Asian market, especially among Chinese-speaking audiences.
•	Translate and adapt legal content to ensure accuracy, cultural relevance, and brand consistency.
•	Manage client and partner engagement through Chinese digital channels and targeted outreach campaigns.
•	Support marketing events, webinars, and initiatives that build the firm’s profile within Chinese-speaking communities in Ireland and overseas.
Other tasks: Provide support to solicitors with various necessary paper tasks during peak busy periods.

Requirements -  
•	Native or near-native proficiency in Mandarin Chinese and English (spoken and written).
•	Bachelor’s degree or above in Marketing, Communications, Business, or Law.
•	Minimum 1 years’ experience in digital marketing within a law firm or other professional legal services environment.
•	Familiarity with Irish law, the Irish legal system, and legal terminology to ensure accuracy and compliance in all marketing communications.
•	Proven expertise in both English and Chinese digital marketing platforms (including WeChat, Weibo, and Douyin) and in campaign performance analytics.
•	Strong legal copywriting and translation skills, with the ability to clearly communicate complex legal concepts to diverse audiences.
•	Demonstrated ability to develop and implement cross-cultural marketing strategies for international legal clients.
  • Sector:

Career Level

  • Managerial

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