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Paid Social Executive

  • Image for Employer
    Flutter Entertainment plc
  • Image for Job Ref
    Ref: #JOB-2413153
  • Image for Location
    PADDY POWER, Power Tower Unit 1-4, Founders District, Dublin 4, D04 V972
  • Image Position
    No of positions: 1
  • Image Part Time
    Paid Position
  • Image Hours per week
    40 hours per week
  • Image for Euro
    41000.00 Euro Annually
  • Image for Published
    Published On: 23 Sep 2025
  • Image for Closing
    Closing On: 21 Oct 2025

In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit. Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy. 


Role purpose:

Betfair is a leading brand in its category, driving differentiation through disruption & delivering world class, through-the-line marketing campaigns. The role of the paid social executive will be critical in delivering on the brand’s continued success & will play a key role in driving new customer acquisition and retention.

As the paid social executive in the Betfair paid social team, you will be responsible for leading the execution of paid social campaigns across both sportsbook and gaming. The role will require an individual with first-hand experience creating, managing, and optimising paid social campaigns across the main social platforms.

The successful candidate will be required to take ownership of the paid social plans and implement them across the relevant platforms. They will also prospect new channels and audiences to diversify our channel mix. They will own all elements of the campaigns, from briefing creatives and offers, to setting up and managing campaigns day to day.

The role offers the opportunity for an ambitious person to work in a fast-moving environment with a world class marketing team & you will have a key role in delivering operational excellence, develop best practice across channels and improve/establish working processes.
 

Key Responsibilities:

Own the paid social plans for both sportsbook and games, working with relevant teams within the business the create attractive promos to attract new customers. This involves actively working with our promotions team to create new offers each week.

Building and optimising paid social campaigns across Facebook, Instagram, Twitter & Snapchat.

Work with the creative studio to develop best in class creatives for all paid social activity.

Responsible for prospecting new partners and channels for paid social to drive incremental sign ups outside of our traditional channels.

Responsible for managing the acquisition and existing customer activity for both sportsbook and games. This involves building out detailed plans which are aligned to the overall digital CRM strategy while also actively optimising and managing campaigns.

Responsible for managing the paid social budgets across acquisition, brand, and existing customer campaigns, ensuring both perform towards agreed upon KPI’s.

Responsible for paid social reporting across acquisition, brand, and existing customer campaigns. Creating digestible and clear reports and sharing with relevant stakeholders, ensuring a frequent cadence is maintained.

Essential Skills & Experience:

Minimum 2 years experience of managing and optimising paid social campaigns within the RMG industry.

Proven ability to deliver campaigns to agreed upon KPI’s and within budget.

Track record of problem solving, analysing issues and opportunities as well as providing and implementing recommendations to improve campaigns.

Enthusiastically committed to establishing oneself as top talent in the field of Media and Marketing as well as pursui
  • This vacancy is suitable for Remote/Blended working
  • Sector:

Career Level

  • Experienced [Non-Managerial]

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