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Senior Digital Marketing & Growth Executive

  • Image for Employer
    BLISSBOUNCESOCKS LIMITED
  • Image for Job Ref
    Ref: #JOB-2438391
  • Image for Location
    23 Saint Anne's Terrace, Raheny, Dublin 5, D05 K371
  • Image Position
    No of positions: 1
  • Image Part Time
    Paid Position
  • Image Hours per week
    39 hours per week
  • Image for Euro
    37000.00 Euro Annually
  • Image for Published
    Published On: 13 Mar 2026
  • Image for Closing
    Closing On: 10 Apr 2026

In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit. Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy. 


Key Responsibilities 
1. Strategic Marketing Leadership & Analytics 
Lead the development of the annual marketing strategy and roadmap to achieve the company's 60% revenue growth target. Define key brand messaging and positioning for the USA, UK, and Australian markets.
Take ownership of the marketing budget. Allocate funds across channels (Paid Ads, Influencers, Events) to maximize ROI and report on financial performance to senior management.
Analyses of customer acquisition costs (CAC), conversion funnels, and customer lifetime value (LTV). Use data insights from Google Analytics 4 and social media tools to pivot strategy in real-time and present monthly board-level reports.

2. Advanced Performance Marketing
Plan, launch, and manage ROI-driven paid ad campaigns across Google Ads, Facebook, Instagram, and TikTok.
Lead A/B and multivariate testing on creatives, copy, landing pages, and audiences to scientifically optimize conversion rates.
Oversee the setup and monitoring of pixel tracking, conversion APIs, and sophisticated retargeting strategies to ensure accurate data capture.

3. Content Strategy & Social Media Management
Develop the monthly content calendar and tone-of-voice guidelines for Instagram, TikTok, and Facebook. Direct freelance creators in producing high-quality short-form video content that aligns with the brand strategy.
Engage actively with followers to build relationships, encourage User-Generated Content (UGC), and manage the brand's online reputation.

4. International Expansion & Supplier Collaboration
Travel to China and Turkey to lead product photoshoots, support trade exhibitions, and direct collaborative marketing events with suppliers.
Act as the key liaison between the Dublin HQ and international suppliers. Use language skills (Chinese/Turkish) to brief suppliers on marketing goals, negotiate content deliverables, and ensure brand alignment.

5. Team Collaboration & Influencer Management
Identify, reach out, and negotiate contracts with macro and micro-influencers for paid partnerships and gifting campaigns.
Develop and manage a structured brand ambassador program to cultivate long-term customer loyalty.
Work closely with the Product Development team to translate customer feedback and market trends into product improvements and new designs.

Requirements:
Bachelor’s degree in Marketing, Media, Business, or equivalent experience.
3+ years of experience in social media marketing, digital ads, or e-commerce growth roles.
Hands-on experience with Facebook/Meta Ads Manager, TikTok Ads, and Google Ads
Proficiency in short-form video editing (CapCut, InShot, Adobe Rush).
Strategic thinker with experience creating and executing multi-channel campaigns based on data analysis and market research.
Fluent or conversational in Chinese or Turkish is highly preferred 
Willingness to travel internationally for media shoots, exhibitions, or campaign events.
  • This vacancy is suitable for Remote/Blended working
  • Sector:

Career Level

  • Experienced [Non-Managerial]

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