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Business Development & Digital Marketing Specialist (Irish & Mandarin-speaking Markets – Spa Industry)

  • Image for Employer
    MByrne Property Management Ltd
  • Image for Job Ref
    Ref: #JOB-2439819
  • Image for Location
    79 Merrion Square South, Dublin 2, D02 EW98
  • Image Position
    No of positions: 1
  • Image Part Time
    Paid Position
  • Image Hours per week
    39 hours per week
  • Image for Euro
    36605.00 Euro Annually
  • Image for Published
    Published On: 25 Mar 2026
  • Image for Closing
    Closing On: 22 Apr 2026

In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit. Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy. 


M Byrne Property Management Limited operates two well-established spa and is seeking a Business Development & Digital Marketing Specialist (Irish & Mandarin-speaking Markets – Spa Industry) to support its continued business growth & expand online presence.Tasks are-

Business Development Tasks 
• Identify and develop new business opportunities(B2B&B2C）by expanding engagement with both individual clients and corporate partners within the spa and wellness sector
• Develop and expand partnerships with local and overseas travel agencies and tour operators to promote spa and wellness services to travel groups from Mandarin-speaking regions, including Greater China and other Mandarin-speaking markets such as Malaysia
• Identify and establish new commercial channels, including group bookings, corporate packages, and strategic partnerships.
• Maintain and further develop partnerships with existing sales platforms, including third-party promotional and booking platforms (e.g. Groupon)
• Proactively identify, develop, and establish partnerships with sales platforms and channels relevant to Mandarin-speaking markets in Ireland. 
• Plan, organise, and execute offline promotional activities, events, and partnership initiatives with travel agencies, tour operators, and corporate clients.  

Digital Marketing - Irish Market
• Plan and execute digital marketing strategies for the Irish market, including paid advertising(Google Ads and social media advertising), SEO, and multi-channel campaigns. 
• Analyse campaign performance and user data to optimise strategies and improve conversion rates 
• Develop, manage, and optimise digital content and social media platforms, including short-form video and visual assets, to increase brand visibility, audience engagement, and booking conversions.
• Design and adapt marketing materials, including online promotional pages, company profiles, and digital brochures.
• Execute targeted campaigns, including seasonal offers and wellness packages

 Digital Marketing - MandarinSpeaking Market
• Manage the translation, localisation, and optimisation of Mandarin Chinese marketing content across relevant digital platforms to support customer acquisition and engagement
• Plan and manage digital marketing strategies for Mandarin-speaking markets, including platform-specific campaigns across WeChat, Xiaohongshu (RED), to promote spa services.
• Develop and localise Mandarin digital & offline content, ensuring cultural relevance, and brand consistency 
• Establish and manage digital booking and appointment channels for Mandarin-speaking customers. 

 Requirements
• Bachelor’s degree in Art, Design, Digital Media, BD orrelated field 
• Experience with Mandarin-speaking marketing or social media platforms is preferred
• 2 years of experience in digital marketing, social media, design, or business development 
• Strong creative and visual skills 
• Fluent in Mandarin and English
• Familiar with Irish and Asian cultural contexts in marketing
  • Sector:

Career Level

  • Experienced [Non-Managerial]

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